Customer Insights

Deep analysis of customer patterns, motivations, and transformation journeys

Health

Primary concern

Energy

Top goal

Sleep

Key pain point

Holistic

Preferred approach

Hot Topics Analysis

Top Customer Topics (48 Reviews)
Wellbeing 12
Energy Levels 10
Health Improvement 8
Sleep Quality 7
Professionalism 6
Supplements 5

Customer Journey Patterns

1
Trigger Phase

Common Triggers:

  • Health at very low ebb
  • Chronic conditions (Hashimoto's, bipolar)
  • Complex multi-factorial health challenges
  • Sleep maintenance insomnia (3-4 hours)
2
Goals & Desires

Primary Objectives:

  • Regain health and energy
  • Improve sleep quality
  • Lose weight naturally
  • Clear brain fog and improve focus
  • Reduce anxiety and stress
3
Previous Solutions

Failed Attempts:

  • Shuffled between various doctors
  • Multiple health practitioners
  • Traditional medical approaches
  • Standard testing showing "normal" results
4
Transformation

Achieved Results:

  • "Wake up each day savouring GOOD health"
  • "More energy than I had for years"
  • "Skin problems completely resolved"
  • "Lost weight with ease"
  • "Goodbye anxiety, stress and bad digestion"

Golden Nuggets

"I hold her knowledge and treatment in high regard, considering them superior to most"

- Long-term client

"Life-changing experience... big changes were made to my diet and lifestyle"

- Sleep disorder patient

"More improvements in my health than I have in the past 10 years"

- Complex health challenges

"Unique multi-disciplinary approach across functional medicine, nutritional therapy, naturopathy"

- 3-month client

Pain Points & Objections

Financial: "Nearly £400 appointment fee, which must be paid in advance"
Process: "Consultation process can feel overwhelming"
Control: "Will only offer treatment if in full control"
Follow-up: "No private follow-up in some cases"
Results: "Spent a lot of money with no results" (minority view)

Customer Personas

The Exhausted Professional

Demographics: 35-50, High income

Pain: Chronic fatigue, brain fog

Goal: Regain energy and focus

Trigger: Can't keep up at work

Message: "Clear brain fog in weeks"

The Frustrated Patient

Demographics: 40-60, Health-conscious

Pain: "Normal" labs but still sick

Goal: Find real answers

Trigger: Failed treatments

Message: "Normal labs? We understand"

The Holistic Seeker

Demographics: 30-55, Wellness-focused

Pain: Multiple health issues

Goal: Whole-body healing

Trigger: Complex conditions

Message: "Multi-disciplinary approach"